Escudario Lomo Plateado: Autocross Racing Team
Branding, ApparelEscudario Lomo Plateado (Team Silverback Gorilla) is a Mini Cooper autocross team, led by San Diego-based contemporary artists Ingram Ober and Marisol Rendón. Ober and Rendón believe that their Mini Cooper’s grill resembles a gorilla's stylized face. This inspired the name of their racing team.
This rebrand of their racing team was inspired by contemporary flat design and Formula 1 racecar aesthetics, while deliberately subverting the sharp and angular geometry commonly used to signify speed in automotive racing to better compliment the geometry of the Mini Cooper he races.
![Car wrap](https://freight.cargo.site/t/original/i/0a18fab4d36e5fb87e0577b018fa3bd5c2935fe68f389480bf8479f4911c7e62/MiniCooper1.png)
![Racing suit -- front and back views](https://freight.cargo.site/t/original/i/6965f8c8de7e2a9d48c85b56c6b342b8b387f3f33482cf7a8a446f17259e782d/ELP_RacingSuit.png)
![Helmet -- front, side, and back](https://freight.cargo.site/t/original/i/bab3e1fcd9a0735e4802e18dea999df8d45c8e700e985cd1b144ea019bc0fc8a/Helmet.gif)
![Event flag](https://freight.cargo.site/t/original/i/e8d538b6d47295bfc5fbc61726ef8c299235e915e7a11d29d42735a0ddf23182/Flag.png)