Hunter WhiskeyBranding, Packaging
Hunter Whiskey (c. 1870s~1949) is a Baltimore-based whiskey distillery owned by William Lanahan Sr (and later, William Lanahan Jr. and his siblings). Sr. was the first to federally register a Whiskey in the U.S, and while it did well regionally during his lifetime, Jr. expanded its reach through innovation and advertising. The brand was later sold to Seagram’s and eventually discontinued.
This revival pays homage to the brand’s original run by bringing architectural details of Hunter Whiskey’s original distillery to the consumer through the visual language of the bottle and label.