Bravura
Poster seriesBravura is defined as “a display of great daring.” It is also the name of the annual literary journal of Palomar College, which publishes student works of prose, poetry, and art. Often, they capture current conversations in the zeitgeist and become a time capsule for their year.
On a campus that primarily advertises events with black and white letter-sized paper, these posters are meant to catch the viewer’s eye with colors that connect to campus values, as well as contrasting their surroundings through sheer physical scale.
Bravura found parallels with the origins of Group, a collaborative typeface. Each letter represents the creative perspective of a different designer. Similarly, each selected work in Bravura represents the diverse perspectives of its editors and contributors. The posters were created to excite students about the publication and generate submissions to the journal’s 2021 edition.
Hunter Whiskey
Branding, PackagingHunter Whiskey (c. 1870s~1949) is a Baltimore-based whiskey distillery owned by William Lanahan Sr (and later, William Lanahan Jr. and his siblings). Sr. was the first to federally register a Whiskey in the U.S, and while it did well regionally during his lifetime, Jr. expanded its reach through innovation and advertising. The brand was later sold to Seagram’s and eventually discontinued.
This revival pays homage to the brand’s original run by bringing architectural details of Hunter Whiskey’s original distillery to the consumer through the visual language of the bottle and label.
Grumpy Gator Coffee Co.
Packaging, Branding
Grumpy Gator Coffee Company is based in Miami, Florida with a mission to donate portions of its proceeds to the preservation of the Florida Everglades, a large national wetland and forest south of Miami. The goal is to humorously and whimsically evoke feelings of a long-established home that has been cared for over many generations, filled with memories of the animals that call the Everglades home.
Custom photo collages were created to personify the lives of the wildlife of the Everglades. Additionally, illustrated wallpapers depicting local botanicals were created to adorn the brand’s packaging and other applications.
Museum of Pop Culture
BrandingThe Museum of Pop Culture in Seattle, WA curates and displays subsets of pop culture in elaborate and high-budget exhibitions. This identity system explores how the museum is not only an educational resource but also helps shape culture itself.
The supporting artwork of the identity references Warhol’s icon portraits and his belief that everyone gets their own 15 minutes of fame. Their reasons for fame and the impact of their legacies are investigated in the MoPop’s exhibitions. Sometimes this is through retrospectives of important figures and their impact on popular culture. Other exhibitions sometimes feature cultural artifacts that are currently in the zeitgeist, like a popular video game franchise or a subculture that is currently gaining traction.
Click here to view the full case study.
Out West Housewares
Branding, ExploratoryOut West is a love letter to the landscapes of the desert. Postmodern furniture, contemporary art, desert landscapes, and botanicals inspire it.
The houseware brand explores how the typefaces Blenny, Bodoni, and Glyphworld can exist aesthetically, structurally, and texturally in a 3-dimensional space.
