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Hi! I’m a multi-disciplinary graphic designer based in sunny Los Angeles.


My practice focuses on creating research-driven design solutions for branding, packaging, motion, and art direction projects.

Resume

Museum of Pop Culture

Branding

The Museum of Pop Culture in Seattle, WA curates and displays subsets of pop culture in elaborate and high-budget exhibitions. This identity system explores how the museum is not only an educational resource but also helps shape culture itself.

The supporting artwork of the identity references Warhol’s icon portraits and his belief that everyone gets their own 15 minutes of fame. Their reasons for fame and the impact of their legacies are investigated in the MoPop’s exhibitions. Sometimes this is through retrospectives of important figures and their impact on popular culture. Other exhibitions sometimes feature cultural artifacts that are currently in the zeitgeist, like a popular video game franchise or a subculture that is currently gaining traction.

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